GoHighLevel vs ClickFunnels (2026): Which Funnel Builder Is Worth It?
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Short answer: Both start at $97 a month. ClickFunnels is the more focused funnel and course builder, with contact and email limits per plan and no automations on Launch. GoHighLevel adds a full CRM, SMS, calendars, reputation management and white-label sub-accounts, with unlimited contacts, but bills email and SMS separately. Choose ClickFunnels to sell your own products; choose GoHighLevel to run client marketing.
GoHighLevel vs ClickFunnels is a close fight on price: both list a $97 entry plan. The difference is what you get. ClickFunnels is built to sell your own products through funnels, courses and stores. GoHighLevel (HighLevel) is built to run marketing for many businesses at once. Here is how the official plans compare.
GoHighLevel vs ClickFunnels: the short comparison
| GoHighLevel | ClickFunnels | |
|---|---|---|
| Best for | Agencies and service businesses | Creators and online businesses selling their own products |
| Starting price | $97/mo (Starter) | $97/mo (Launch), $81 billed yearly |
| Contacts | Unlimited | 10,000 to 400,000 by plan |
| Email sending | Billed per 1,000 emails | 50,000 to 750,000 a month included |
| Automations | Every plan | Scale plan and up |
| SMS and calls | Built in | Not a core feature |
| Courses and stores | Courses and communities; payments and products | Courses, communities and full online store |
| White label for clients | Yes | No (workspaces only) |
What GoHighLevel is built for
GoHighLevel is an all-in-one platform that replaces several subscriptions at once: a CRM, an email and SMS tool, a funnel and website builder, a booking tool, a course platform and a reputation manager. Workflows connect all of them, so a form fill can tag a lead, send a text, book a call and move a deal in one automation.
It is designed around agencies managing many clients, with sub-accounts, snapshots and a white-label desktop app, but plenty of single businesses use one sub-account on the Starter plan.
What ClickFunnels is built for
ClickFunnels is a funnel builder for creators and online businesses. All plans include unlimited funnels, email marketing, courses, communities, an online store and a CRM pipeline. Higher plans add more workspaces, team members, contacts and email volume, plus automations from the Scale plan.
Its limits are clear on the pricing page: Launch allows 1 workspace, 2 team members, 10,000 contacts and 50,000 emails a month, with no automations, API or affiliate center. Scale raises this to 5 workspaces and 75,000 contacts.
GoHighLevel vs ClickFunnels: pricing compared
GoHighLevel charges a flat monthly fee. ClickFunnels uses a different model, so the cheapest plan is not always the cheapest choice. These are the list prices on each official pricing page.
| GoHighLevel plan | Price | What it includes |
|---|---|---|
| Starter | $97/mo or $970/yr | 3 sub-accounts, unlimited contacts and users |
| Unlimited | $297/mo or $2,970/yr | Unlimited sub-accounts, rebill phone and email at cost, basic API |
| Agency Pro | $497/mo or $4,970/yr | SaaS mode, automatic sub-account creation, rebilling with markup, advanced API |
| ClickFunnels plan | Price | What it includes |
|---|---|---|
| Launch | $97/mo ($81 billed yearly) | 1 workspace, 10K contacts, 50K emails/mo, no automations |
| Scale | $197/mo ($164 yearly) | 5 workspaces, 75K contacts, 300K emails/mo, automations, API |
| Optimize | $297/mo ($248 yearly) | 10 workspaces, 150K contacts, 750K emails/mo, affiliate center |
| Dominate | $5,997/yr | 20 workspaces, 400K contacts |
What this costs in a real setup
A creator with 8,000 contacts sending 40,000 emails a month fits ClickFunnels Launch at $97 a month, with email included. On GoHighLevel Starter the plan is also $97, plus about $27 for 40,000 emails. Once that creator needs automations, ClickFunnels moves to Scale at $197; GoHighLevel already includes them.
Funnel building: what using each one feels like
ClickFunnels is designed around the funnel as the main object. You pick a funnel type, choose a template and the pages, checkout and upsells are connected for you. Stores, courses and communities sit next to funnels, so a creator can sell a product, deliver it and build a community without leaving the platform.
GoHighLevel’s funnel and website builder is part of a much larger system. Pages connect to forms, calendars, pipelines and workflows, so a lead from a funnel can trigger an SMS, appear in the inbox and land in a sales pipeline right away. That is powerful for service businesses, but there are more settings to learn.
If your business is selling your own products through funnels, ClickFunnels keeps you focused. If your business is generating and following up leads, for yourself or for clients, GoHighLevel is the better fit.
Features compared
| Area | GoHighLevel | ClickFunnels |
|---|---|---|
| Funnels and pages | Drag-and-drop funnel and website builder with templates. | The core product, with strong templates and checkout flows. |
| Ecommerce | Payments, products, order forms and invoices. | A full online store with products and checkout on every plan. |
| CRM and inbox | Full CRM with pipelines and a unified inbox for email, SMS, calls and social messages. | A CRM pipeline (one on Launch). |
| Automation | Workflows on every plan, across all channels. | Automations from Scale ($197/mo). |
| Agency features | Sub-accounts, snapshots, white label and SaaS mode. | Multiple workspaces, but no white-label resale. |
The usage costs on top of GoHighLevel
GoHighLevel prices its plans as a flat monthly fee with unlimited contacts and users, but email, SMS and phone calls are billed from a prepaid wallet that recharges your card automatically. These are the US and Canada rates from HighLevel’s own phone pricing guide and email documentation:
- Email (LC Email): $0.675 per 1,000 emails on every plan. Every recipient counts, including CC and BCC.
- SMS: $0.00747 per segment, sent or received. MMS costs $0.022 outbound.
- Calls: $0.0166 per minute outbound and $0.01165 per minute inbound, rounded up to the full minute.
- Phone numbers: $1.15 a month for a local number, $2.15 for toll-free, plus a one-time A2P 10DLC registration fee ($22.50 for low volume) for business texting in the US.
For a creator sending 40,000 emails and 1,000 text segments a month from one local number, that adds about $35.62 a month in usage. Usage is cheap at small volume, but it is not included in the plan price, so budget for it when you compare GoHighLevel with tools that bundle sending into the subscription.
ClickFunnels costs to watch
- Contact and email caps per plan: growing past them means upgrading.
- Automations, API and webhooks are not on the Launch plan.
- The affiliate center starts on Optimize ($297/mo).
Questions to answer before you decide
How many contacts will you have in a year? The entry plan caps contacts and monthly emails, so a fast-growing list can push you to the next tier sooner than you expect.
Do you need automations right away? On the cheapest tier they are not included, and most businesses want at least a welcome sequence and a follow-up after purchase.
Are you building for yourself or for clients? A single brand selling its own offers fits the focused funnel tool. An agency that needs a separate, branded account per client fits the platform built for agencies.
Who should choose GoHighLevel
- You manage marketing for several clients and want white-label accounts.
- You need SMS, calls, calendars and reputation management alongside funnels.
- Your list is large and you do not want contact caps.
Who should choose ClickFunnels
- You sell your own courses, products or coaching and want a focused funnel tool.
- You want email sending included in the price.
- You prefer ClickFunnels’ templates and checkout experience.
How to switch from ClickFunnels to GoHighLevel
- List every live funnel and its traffic before you move anything.
- Rebuild your highest-earning funnel in GoHighLevel first and test checkout end to end.
- Export contacts and course members, then import them with tags.
- Move domains one at a time to avoid broken pages.
- Cancel ClickFunnels only after a full billing cycle with no issues.
Our verdict on GoHighLevel vs ClickFunnels
ClickFunnels is the more focused funnel and course builder, with contact and email limits per plan and no automations on Launch. GoHighLevel adds a full CRM, SMS, calendars, reputation management and white-label sub-accounts, with unlimited contacts, but bills email and SMS separately. Choose ClickFunnels to sell your own products; choose GoHighLevel to run client marketing.
Whichever you lean towards, start a trial and rebuild one real workflow before you move everything. GoHighLevel offers a 14-day trial on its pricing page; the GoHighLevel links in this article go to HighLevel’s 30-day trial offer page. Check the current ClickFunnels offer on its pricing page.
How we compared these tools. This comparison uses the official pricing and feature pages of both products, checked on 22 October 2026, and the vendors’ own help documentation. We did not run our WordPress performance tests on these hosted tools, so there is no WPGlory test score here. Prices change often: confirm them at checkout. How we test.
FAQ
Is GoHighLevel better than ClickFunnels?
For agencies and service businesses, usually yes, because it adds a CRM, SMS and white-label accounts. For creators selling their own products, ClickFunnels is the more focused tool.
Do both cost $97 a month?
Yes, both entry plans list $97 a month when billed monthly. ClickFunnels Launch drops to $81 a month billed yearly; GoHighLevel Starter is $970 a year.
Does ClickFunnels include automations?
Not on Launch. Automations start on the Scale plan at $197 a month.
