CartFlows vs FunnelKit: The Better WordPress Funnel Builder

Can’t decide which one is better, CartFlows or FunnelKit? These two are the best sales funnel builder for your Woocommerce store. Both these plugins are compatible with WordPress and Woocommerce. Having the best WordPress Sales Funnel Builder is very important to increase your revenue by enhancing the user experience of your customers visiting your online store.

We understand how hard it can be to compare CartFlows and FunnelKit since these plugins offer great features to the users. We will be comparing them extensively and break down all their benefits, which would make it easier for even new entrepreneurs to figure out which plugin would be the best choice for their business.

CartFlows VS WooFunnels: Comparing Stats

Free version
Starting price for Pro$299$199
Optimized checkouts
Upsells and downsells
One-click order bumps
Rule-based funnel triggers
Built-in analytics
A/B testing
Checkout Address Autocomplete
Facebook Conversions API
Upsell Dynamic Shipping Cost
Global Checkout Page

We have found on that CartFlows is currently active on over 200,000 sites while WooFunnels is only active on 7,000+ sites. In terms of rating, CartFlows have 127+ reviews with a rating of 4.8. On the other hand, WooFunnels have a perfect 5-star rating with 164+ reviews.

The stats might easily paint the picture in your mind that CartFlows is a much better alternative than WooFunnels. But, in reality, the stats are just a number, and you can’t rely on that solely to make your decision. The reason behind so many active install of CartFlows can be traced back to numerous demos and add-ons for the most popular Astra theme.

Behind the making of both CartFlows and FunnelKit, there are reputed companies backed by visionary developers. Both these plugins are capable of optimizing your Woocommerce store checkout page with upsells, order bumps, and downsells, maximizing your revenue.

CartFlows VS FunnelKit: Features & Pricing Comparison

In this section, we will break down all the key features and benefits that users get with both CartFlows and FunnelKit. We have considered some of the essential factors necessary for any Woocommerce store builder while crafting this CartFlows and FunnelKit comparison list.

1. WordPress Builders Available

Both FunnelKit and CartFlows allows user to build a funnel or order page using any editor available on WordPress. The difference between them comes into play when we discuss the pre-made templates available for CartFlows and WooFunnels users. 

On CartFlows, the pre-made templates can only be edited using the following WordPress builders:

  • Elementor
  • Divi  
  • Beaver Builder
  • Gutenberg Block Editor

While on FunnelKit, users can only edit the pre-made templates using WordPress builders like:

  • Elementor
  • Divi
  • Oxygen
  • Gutenberg Block Editor

2. Number Of Steps Involved

Both CartFlows and FunnelKit have 6 steps involved to create a complete funnel from Optin to Checkout. However, the sequence involved in creating the funnel is different, and you choose to skip any steps you don’t need.

The 6 steps that are available in CartFlows to choose from are:

  • Landing page
  • Checkout
  • Upsells
  • Downsells
  • Thank you
  • Optin

Alternatively, the 6 steps that are available to FunnelKit users are:

  • Optin
  • Optin confirmation
  • Sales page
  • Checkout page
  • One-click upsells
  • Thank you page

There is no difference between CartFlows and FunnelKit when it comes to the number of steps involved. Both of them provide the same features, but the steps’ names are different for both CartFlows and WooFunnels.

3. Rules And Conditions While Setting Up Funnels

FunnelKit has rules feature that users can access from the rules tab. This rules option gives the funnel builder more control over the funnel building process and allows to customize the sales funnel experience for each user individually, depending on their actions. For example, this means you can set rules using FunnelKit to display an order bump or upsells to only those users who purchased from your store. You can also use the AND & OR conditions to create extensive rules for your sales funnel.

A similar feature called conditional redirections is available in CartFlows. This feature allows the funnel builder to link different steps based on the action taken by the visitor. Although this is a very cool feature, WooFunnels wins hands down in this regard as because of the rules features, sales funnel builders get much more flexibility using FunnelKit than CartFlows. 

4. Linking Products To Different Steps

FunnelKit allows users to link multiple products to a step while editing a pre-made template. On the contrary, with CartFlows, a user gets the ability only to link one product with a step while editing the pre-made templates. 

5. Comparing Analytics

Analytics is a vital feature that you should consider while deciding between FunnelKit and CartFlows. Both of them offer extensive analytics to help the store owner determine the visitors’ activity and see the conversion rates of various products individually.

Both plugins also allow integration with Google Analytics and Facebook Pixels. You can perform split testing too with both plugins. While WooFunnels calls the split testing feature “Experiments”, in CartFlows, you would see this feature named “A/B test,” giving you the ability to compare how the user interacts with two different layouts.

We have tested this feature in both the plugins and concluded that FunnelKit provide slightly better analytics than CartFlows. In addition, you can build more variation with FunnelKit, which results in more flexibility.  

6. Native CRM

FunnelKit has its own CRM that you can access if you purchase the higher plans of FunnelKit. A CRM allows you to tag your customers into specific groups making it easier to offer special deals and discounts during the next Black Friday or other festive sales.

CartFlows doesn’t have a native CRM, but you can choose to buy a third-party CRM and integrate it with CartFlows to tag your customers into specific groups. However, third-party CRM can be costly, which is something to consider if you want this feature in your WordPress Sales funnel builder.

7. Pricing

Both FunnelKit and CartFlows offer a free version to their users at, as we mentioned earlier. But, if you are serious about funnel building and getting more sales, you would definitely want to use their upgraded features available only for paid users.

With CartFlows, you only get 2 pricing options which are:

  • Yearly: $299/year for 30 sites
  • Lifetime: One-time payment of $999 for 30 sites (Lifetime support available)

There are 3 pricing options for WooFunnels which are as follows:

  • Starter: $199/year for 1 site
  • Growth: $299/year for 25 sites
  • Scale: $499/year for Growth Package + you get CRM and Marketing tools.

Here are some pointers that would help you identify the best WordPress Sales Funnel Builder according to your budget.

  • For 1 site, FunnelKit is $100 cheaper than CartFlows.
  • For 25-30 sites, pricing for both are almost identical.
  • CartFlows offers a lifetime deal while FunnelKit doesn’t.

8. Support Options

Though technically, support options are not features, you should consider them before buying any digital tools. When it comes to supporting options for FunnelKit VS CartFlows, they almost have similar options available for users.

You can book a one-on-one ticket with their support agents with both plugins. You can also get support from their official YouTube Channels, written documentation, or Facebook Groups. Keep in mind that the number of users in CartFlows official Facebook group is significantly more than FunnelKit. That being said, both groups are very active and helpful, which means you will get ample support from people to use both plugins. 


1. What Is A Sales Funnel?

In simple words, a sales funnel can be defined as a specific type of website where you decide what course of action a user would take. In a traditional website, a user gets multiple options and links to choose from. However, in a sales funnel, a user can only take one specific step, leading gradually to the final goal you chose for the user.

2. Why Sales Funnels Are Used?

Sales Funnels are used by store owners, digital marketers, and coaches to sell their physical or digital products. It maximizes sales compared to a traditional website as the sales funnel builder previously determined the user’s course of action in the form of a sequence.

Final Verdict

While making a CartFlows VS FunnelKit comparison, we have tried to include all the crucial features available in both plugins. It is evidently clear that FunnelKit has more features than CartFlows. While that is what many people are looking for, CartFlows also has its advantages.

With CartFlows, it is effortless to create a funnel and then add upsells/downsells to the funnel. Although both the plugins are very easy to use, we have found that it would take a new user less time to use CartFlows than to learn FunnelKit. Other than that, CartFlows has a better network of users in their Facebook group in terms of support.

It ultimately boils down to what you are looking for as a user. If you are looking for something to get started with quickly, CartFlows is the best option for you. On the other hand, if you are willing to learn about the tool to make a better sales funnel, WooFunnels is the clear winner. It would be best to consider the price for both plugins while choosing one for your online Woocommerce store.

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